From R&D to market: 5 questions to turn technology into a business opportunity

GIANCE Milan 2026
SMAU Milan 2026

From R&D to market: 5 questions to turn technology into a business opportunity

calendar_month 3 November 2026
nest_clock_farsight_analog 3:00 PM
pin_drop Arena 2, Milan

Workshop Overview

A promising technology does not become an innovation until it finds an application, a market, and someone willing to adopt it. But how can we identify where it can truly create value?

This workshop explores five practical questions that every company should ask when seeking to unlock the potential of a new technology: drawing on real-world cases from the European GIANCE project, which is supporting 11 innovative graphene-based solutions on their journey towards industrial applications, we will explore how to address these questions through data, market & technology intelligence, stakeholder engagement, and Open Innovation.
A practical and replicable approach to transforming R&D results into concrete innovation and business opportunities.
Register now! arrow_outward

Key questions addressed during the workshop:

  1. What funding opportunities are available for a new technology?
  2. What other markets and applications could it reach?
  3. Who are the partners and stakeholders to involve?
  4. Is it scalable?
  5. What is the most effective pathway to bring it to market?

 

Who should attend:
Entrepreneurs, Innovation Managers, R&D Managers, Business Development and Strategy Managers, Open Innovation and Corporate Venture Managers, companies, SMEs, and startups interested in leveraging new technologies, identifying market opportunities and partnerships, and accelerating the journey from innovation to business.